Sports Consulting & Board Advisory for Sports, Retail and Sports-Tech.
I work with owners, boards and CEOs to drive growth, sharpen direction and deliver measurable commercial impact in high-stakes situations.
Sports consulting across brands, retailers, marketplaces and sports-tech platforms.
20+ years executive leadership | ex Nike | €500M–$1B P&L responsibility | Europe-wide teams and marketplaces.
What I do
I support companies in sports, retail and sports-tech when performance needs to improve, direction needs to be sharpened or execution needs to accelerate.
My work focuses on growth, transformation and commercial performance — always aligned with ownership, board and executive priorities.
I operate at the intersection of strategy and execution, helping leadership teams turn ambition into clear direction, structured action and measurable results.
I support companies when they need to
Restore growth and commercial momentum in underperforming businesses.
Take full ownership of complex transformation phases at CEO and board level.
Build or restructure commercial organisations, teams and operating models.
Scale e-commerce and marketplace businesses with clear P&L discipline.
Design and execute go-to-market systems that actually drive revenue.
Turn strategy into execution through governance, cadence and accountability.
Accelerate decision-making and execution in complex organisations.
Stabilise organisations in high-pressure or transition situations.
Prepare businesses for investor, ownership or structural change decisions.
Experience that creates clarity
I bring 20+ years of executive leadership across sports, retail and sports-tech, with full P&L accountability and a track record of scaling, transforming and stabilising complex organisations.
I have built commercial engines, led large-scale businesses and driven transformation from strategy through execution — across e-commerce, marketplaces and multi-channel environments.
My work sits at CEO and board level, helping leadership teams make sharper decisions, move faster and execute with discipline where it matters most.
Key areas of expertise
I work at the intersection of growth, transformation and commercial performance — combining executive leadership experience with hands-on execution across sports, retail and sports-tech. My focus is on building, restructuring and scaling organisations, commercial systems and business models that deliver measurable results.
Commercial Transformation
Driving growth and restructuring organisations with clear direction, strong operating models and disciplined execution.
Organisation & Operating Models
Building high-performing organisations through clear roles, decision frameworks, KPIs and operating cadence.
Go-to-Market & Revenue Systems
Designing and executing go-to-market strategies, sales structures and commercial systems that translate strategy into measurable growth.
E-Commerce & Marketplace
Building, scaling and transforming multi-channel business models with focus on margin, conversion and partner ecosystems.
Sports-Tech & Digital Platforms
Supporting digital and platform-based business models, including subscription, SaaS and scalable growth systems.
Board & Executive Advisory
Supporting owners, boards and leadership teams on strategic direction, performance alignment and critical business decisions.
Who I work with
I work with decision-makers who carry responsibility for performance, growth and change.
Across sports, retail and sports-tech — working with brands, retailers, marketplaces and digital platforms.
Owners & Entrepreneurs
Driving growth, restructuring businesses or preparing for the next phase of development, including scale-up and transformation.
Boards & Investors
Supporting strategic direction, performance transparency and critical decisions in complex or high-stakes situations.
CEOs & Executive Teams
Strengthening leadership alignment, accelerating execution and improving commercial performance across organisations.
Engagement and mandate types
I work in clearly defined roles aligned with the specific context, objectives and phase of the organisation — from advisory to full executive ownership
Board & Advisory
Independent perspective at ownership and board level — focused on direction, governance and critical decisions.
Bringing experience, judgment and clarity in complex situations.
Executive Advisory
Direct sparring with CEOs and leadership teams to sharpen strategy, align organisations and improve performance.
Turning ambition into clear priorities and structured execution.
Interim Management
Taking full executive ownership (CEO / CCO / GM) in transition phases — driving decisions, execution and measurable results. Stabilising performance and accelerating momentum.
Transformation & Project
Leading growth acceleration, restructuring and operating model initiatives. Focused on execution, accountability and tangible outcomes.
Let’s talk.
I work best through focused conversations with owners, board members and senior leaders who value clarity, experience and honest exchange.
If you believe there is a relevant context to explore, I welcome an initial conversation to assess fit, perspective and next steps.
Contact
You can reach me directly via LinkedIn or email.
All conversations are handled discreetly.